Built to Last. Built on .sbs

Let’s get one thing out of the way: not all partnerships are created equal.

These days, it’s easy to slap on a hashtag, do a cute collab post, and call it “community.” But here’s the truth: real collaboration isn’t curated. It’s chaotic. Messy. And beautiful.

Because when you’re building something side by side, it’s not about matching aesthetics — it’s about showing up. Doing the work. Picking each other up. Sharing the win and the weight.

And honestly? That’s the kind of partnership that matters.

Performative partnerships are played out.

You know the type.

• The collabs that look perfect online but fizzle offline. 
• The “we’re in this together” announcements with zero follow-through. 
• The influencer team-ups that are more vibes than value.

That’s not collaboration. That’s co-branding.

And there’s a difference.

Because working together isn’t about sharing a feed post. It’s about sharing a mission. A vision. A late-night call full of “what are we even doing?” followed by “okay, let’s try again.”

It’s about showing up even when the cameras are off.

The real ones build differently.

Grassroots orgs. Community collectives. Student groups.

Non-profits. Activists. Makers. Mutual aid crews.

They all get it. They’re not chasing the algorithm — they’re building movements.

They’re not in it for optics — they’re in it for impact. And that means collaboration that’s not just seen — but felt. Real partnerships take time.

They take trust. They take compromise. And they’re never perfect. But that’s what makes them powerful.

That’s exactly what .sbs stands for.

Literally: side by side. A domain built for those who build together. For those who show up, speak up, and link arms instead of stepping over each other.

Whether you’re organizing a fundraiser, launching a zine, starting a community podcast, or running a resource hub — .sbs tells the world what you stand for, and who you’re standing with.

It’s not loud. It’s not flashy. But it’s strong. And in a digital world full of solo acts and surface-level hype, that strength stands out.

Why your domain name actually matters

Your website is the one space online that’s yours. No ads. No interruptions. No algorithm playing puppet master. It’s your HQ. Your mission.

Your receipts. Your heart on display. And the name you choose? That sets the tone.

A .sbs domain says:

“We’re not doing this alone.”

“We’re not chasing clout.”

“We’re building something real.”

Whether it’s two co-founders with big dreams or a whole neighborhood coming together — .sbs represents something deeper. Something that won’t crack under pressure.

You don’t need a perfect aesthetic. Just a real one.

Forget the Instagram grid. Focus on the groundwork.

Forget the brand collab. Focus on the bond. Forget the buzzwords.

Focus on your people. Because the world doesn’t need another glossy project.

It needs more gritty, honest, side-by-side work. And if you’re already doing it, your domain should show it.

Ready to go from curated to connected?

Grab a .sbs domain that reflects the real work you’re doing — and the real people you’re doing it with.

Head over to Gname and lock in your name today.

They’ve got the tools, the support, and the cleanest lineup of .sbs names waiting for you.

Because real collaboration deserves a real digital home. And it starts with a name that means something.